DECEMBER 2018
 
 

Dear Cherrie,

The front cover of Beyond the Bale depicts an exclusive water and wind resistant Merino wool jacket – the Woolmark Optim WR jacket – that is now available for woolgrowers to purchase online at cost price ($185, general public $245) at www.wool.com/store.

AWI has produced the jacket to enable Australian woolgrowers to experience the benefits of Merino wool in an innovative way.

Click here to view the complete interactive edition of Beyond the Bale with videos and image galleries.

Beyond the Bale September edition
 
 
ON FARM
 
 
Weathering the drought with regenerative agriculture
Weathering the drought with regenerative agriculture
 
The property of Colin Seis from Gulgong in NSW is handling the drought through his use of perennial grassland and regenerative agricultural practices.
 
READ MORE
 
 
Numnuts numbs nuts (and tails)!
Numnuts numbs nuts (and tails)!
 
Numnuts ® is a new device that enables sheep producers to castrate and tail-dock their lambs with rubber rings while also injecting a local anaesthetic at the same application - quickly, safely and effectively.
 
READ MORE
 
 
50-year-old ram semen achieves high fertility
50-year-old ram semen achieves high fertility
 
The oldest frozen ram semen in existence has this year been thawed out and inseminated – and the semen achieved remarkably high pregnancy and scanning rates.
 
READ MORE
 
 
OFF FARM
 
 
AWI’s ‘Live & Breathe’ marketing campaign
AWI’s ‘Live & Breathe’ campaign
 
As part of AWI’s Live & Breathe global consumer campaign, a broad range of key influencers and media across the world championed the natural performance benefits of Australian Merino wool.
 
READ MORE
 
 
Australian wool-growing receives eco award
Australian wool-growing receives eco award
 
Australian woolgrowers have been awarded the inaugural Eco Stewardship Award at this year’s Green Carpet Fashion Awards held at the conclusion of Milan Fashion Week.
 
READ MORE
 
 
Campaign for Wool: Wool Week UK
Campaign for Wool: Wool Week UK
 
The Campaign for Wool’s annual Wool Week in the UK recently marked its ninth year, with this year’s key message being ‘careability’, allaying consumer fears that caring for wool is difficult.
 
READ MORE
 
 
MARKET INTELLIGENCE
 
 
What’s the impact of forex on the market?
What’s the impact of forex on the market?
 
An analysis of the impact that the foreign exchange (forex) rates used in wool trading has on the market shows two clear but diverse findings.
 
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Adoption of WoolQ continues to build
Adoption of WoolQ continues to build
 
WoolQ eSpeci submissions have continued to increase throughout the shearing season as woolgrowers and classers trial the digital tool.
 
READ MORE
 
 
 
 
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